All My Sons
project overview
Moving is one of the most emotional things a person can do. All My Sons understood that, but their brand had not caught up to the story they were actually telling. They came to us protective of their logo, and rightfully so. Years of brand equity are not something you throw away. So we did not. We evolved it. Then we built everything else around a single idea: a modern legacy brand that honors where you have been while feeling optimistic about where you are going. New positioning and messaging, photography direction, brand identity, and a full website redesign. Everything built to carry that balance of heritage and progress.
Moving is one of the most emotional things a person can do. All My Sons understood that, but their brand had not caught up to the story they were actually telling. They came to us protective of their logo, and rightfully so. Years of brand equity are not something you throw away. So we did not. We evolved it. Then we built everything else around a single idea: a modern legacy brand that honors where you have been while feeling optimistic about where you are going. New positioning and messaging, photography direction, brand identity, and a full website redesign. Everything built to carry that balance of heritage and progress.
Moving is one of the most emotional things a person can do. All My Sons understood that, but their brand had not caught up to the story they were actually telling. They came to us protective of their logo, and rightfully so. Years of brand equity are not something you throw away. So we did not. We evolved it. Then we built everything else around a single idea: a modern legacy brand that honors where you have been while feeling optimistic about where you are going. New positioning and messaging, photography direction, brand identity, and a full website redesign. Everything built to carry that balance of heritage and progress.
project type
Brand, Web Design
AGENCY
Marketwake
my role
Associate Creative Director
client
All My Sons
