Center for Christianity and Public Life
project overview
How do you build a brand that lives in the civic and political space without becoming a caricature of it? No red. No blue. No borrowed visual language from either side of the aisle. The answer was to reframe the conversation. Christian engagement in public life can look like hope, not conflict. That belief drove every decision, from the warm color palette and geometric shapes to the copy and conference experience we built to launch the brand into the world. I supported the brand identity and led execution across digital, print, and environmental design for the "For the Good of the Public" summit. Every surface, one story.
How do you build a brand that lives in the civic and political space without becoming a caricature of it? No red. No blue. No borrowed visual language from either side of the aisle. The answer was to reframe the conversation. Christian engagement in public life can look like hope, not conflict. That belief drove every decision, from the warm color palette and geometric shapes to the copy and conference experience we built to launch the brand into the world. I supported the brand identity and led execution across digital, print, and environmental design for the "For the Good of the Public" summit. Every surface, one story.
How do you build a brand that lives in the civic and political space without becoming a caricature of it? No red. No blue. No borrowed visual language from either side of the aisle. The answer was to reframe the conversation. Christian engagement in public life can look like hope, not conflict. That belief drove every decision, from the warm color palette and geometric shapes to the copy and conference experience we built to launch the brand into the world. I supported the brand identity and led execution across digital, print, and environmental design for the "For the Good of the Public" summit. Every surface, one story.
project type
Brand, Web Design
AGENCY
Metaleap
my role
Art Director, Designer
client
CCPL
