Modern sports supplement packaging tubes with bold typography and color-block design
Modern sports supplement packaging tubes with bold typography and color-block design

Dwell App

project overview

Dwell is a Scripture listening app with over a million downloads and 100k paid subscribers. The goal of the rebrand was simple on paper: make engaging with the Bible feel as effortless and meditative as the content itself. Every touchpoint, from the app and website to print devotionals and social, was designed to carry that same quiet intentionality. The illustration system became the heartbeat of the brand. Warm, unhurried, and human enough to hold the weight of the content without competing with it.

Dwell is a Scripture listening app with over a million downloads and 100k paid subscribers. The goal of the rebrand was simple on paper: make engaging with the Bible feel as effortless and meditative as the content itself. Every touchpoint, from the app and website to print devotionals and social, was designed to carry that same quiet intentionality. The illustration system became the heartbeat of the brand. Warm, unhurried, and human enough to hold the weight of the content without competing with it.

Dwell is a Scripture listening app with over a million downloads and 100k paid subscribers. The goal of the rebrand was simple on paper: make engaging with the Bible feel as effortless and meditative as the content itself. Every touchpoint, from the app and website to print devotionals and social, was designed to carry that same quiet intentionality. The illustration system became the heartbeat of the brand. Warm, unhurried, and human enough to hold the weight of the content without competing with it.

project type

Brand, Illustration, App Design

AGENCY

Metaleap

my role

Art Director, Illustrator, Designer

client

DwellApp

Athlete running on track wearing sportswear for peak performance lifestyle branding
Athlete running on track wearing sportswear for peak performance lifestyle branding
Male athlete training core strength with plank exercise in fitness branding photo
Athlete walking post-run in minimalist fitness photography for supplement brand
Athlete walking post-run in minimalist fitness photography for supplement brand
AMS_LifestyleShoot
AMS_LifestyleShoot
AMS_LifestyleShoot
AMS_LifestyleShoot