Behold
project overview
IJM has spent over two decades fighting human trafficking, slavery, and violence against the most vulnerable people in the world. Cornerstone is their yearly gathering where partners and donors come together to celebrate wins and go deeper into the mission. The creative foundation came from a single word: Behold. Because too often, survivors are seen through the lens of what happened to them. This was a chance to flip that. To invite every guest to see these people the way they deserve to be seen, in the full beauty and resilience of their stories. Every detail, from the brand identity to the table settings and floral arrangements, was designed as part of one immersive world. Bold, tactile, and sensory. Not just an event, but an invitation to truly see.
IJM has spent over two decades fighting human trafficking, slavery, and violence against the most vulnerable people in the world. Cornerstone is their yearly gathering where partners and donors come together to celebrate wins and go deeper into the mission. The creative foundation came from a single word: Behold. Because too often, survivors are seen through the lens of what happened to them. This was a chance to flip that. To invite every guest to see these people the way they deserve to be seen, in the full beauty and resilience of their stories. Every detail, from the brand identity to the table settings and floral arrangements, was designed as part of one immersive world. Bold, tactile, and sensory. Not just an event, but an invitation to truly see.
IJM has spent over two decades fighting human trafficking, slavery, and violence against the most vulnerable people in the world. Cornerstone is their yearly gathering where partners and donors come together to celebrate wins and go deeper into the mission. The creative foundation came from a single word: Behold. Because too often, survivors are seen through the lens of what happened to them. This was a chance to flip that. To invite every guest to see these people the way they deserve to be seen, in the full beauty and resilience of their stories. Every detail, from the brand identity to the table settings and floral arrangements, was designed as part of one immersive world. Bold, tactile, and sensory. Not just an event, but an invitation to truly see.
project type
Brand, Experiential Design
AGENCY
Metalep
my role
Lead Designer, Art Director
