Junk.com
project overview
Most junk removal brands look exactly the same. Utilitarian. A little cold. Built for a customer that, honestly, is aging out. But the market is shifting, younger homeowners, DIY remodelers, a new generation of contractors and architects who are hands-on, online, and allergic to anything that feels corporate for no reason. Nobody in the industry was talking to them. So we did. For Junk.com, we built a brand that felt warm, playful, and genuinely human in a space that forgot to be. Custom illustrations that invited you into the process. Conversational copy that made a slightly daunting service feel approachable. A visual world designed for an audience that had never seen themselves reflected in this industry (and honestly, were waiting for someone to notice). When you understand who is actually showing up, the whole brand writes itself.
Most junk removal brands look exactly the same. Utilitarian. A little cold. Built for a customer that, honestly, is aging out. But the market is shifting, younger homeowners, DIY remodelers, a new generation of contractors and architects who are hands-on, online, and allergic to anything that feels corporate for no reason. Nobody in the industry was talking to them. So we did. For Junk.com, we built a brand that felt warm, playful, and genuinely human in a space that forgot to be. Custom illustrations that invited you into the process. Conversational copy that made a slightly daunting service feel approachable. A visual world designed for an audience that had never seen themselves reflected in this industry (and honestly, were waiting for someone to notice). When you understand who is actually showing up, the whole brand writes itself.
Most junk removal brands look exactly the same. Utilitarian. A little cold. Built for a customer that, honestly, is aging out. But the market is shifting, younger homeowners, DIY remodelers, a new generation of contractors and architects who are hands-on, online, and allergic to anything that feels corporate for no reason. Nobody in the industry was talking to them. So we did. For Junk.com, we built a brand that felt warm, playful, and genuinely human in a space that forgot to be. Custom illustrations that invited you into the process. Conversational copy that made a slightly daunting service feel approachable. A visual world designed for an audience that had never seen themselves reflected in this industry (and honestly, were waiting for someone to notice). When you understand who is actually showing up, the whole brand writes itself.
project type
Brand , Web Design
AGENCY
Marketwake
my role
Associate Creative Director
client
Junk.com
