WKND Cocktails
project overview
The canned alcohol market is oversaturated in every way. When Winc set out to create a line of wine can cocktails for Gen-Z and Millennials, the challenge was standing out in a space where everyone is already shouting. The answer was not to shout louder, but to feel different. WKND was built around a simple truth: every weekend is an opportunity to start again, rest, and explore. Each can became its own invitation, its own mood, its own small escape. The brand needed to feel fresh and warm, with an illustration style that carried personality without trying too hard. Illustration credit: Bene Rohlmann.
The canned alcohol market is oversaturated in every way. When Winc set out to create a line of wine can cocktails for Gen-Z and Millennials, the challenge was standing out in a space where everyone is already shouting. The answer was not to shout louder, but to feel different. WKND was built around a simple truth: every weekend is an opportunity to start again, rest, and explore. Each can became its own invitation, its own mood, its own small escape. The brand needed to feel fresh and warm, with an illustration style that carried personality without trying too hard. Illustration credit: Bene Rohlmann.
The canned alcohol market is oversaturated in every way. When Winc set out to create a line of wine can cocktails for Gen-Z and Millennials, the challenge was standing out in a space where everyone is already shouting. The answer was not to shout louder, but to feel different. WKND was built around a simple truth: every weekend is an opportunity to start again, rest, and explore. Each can became its own invitation, its own mood, its own small escape. The brand needed to feel fresh and warm, with an illustration style that carried personality without trying too hard. Illustration credit: Bene Rohlmann.
project type
Brand & Packaging
AGENCY
Metaleap
my role
Lead Designer
client
Winc Wine
